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So much to talk about! 

Industry standards, trends, new federal policies, selling processes, what issues our peers are facing, and the list goes on. Join the Conversation! is designed to help keep you informed in what is being said about the car business, and to give you a chance to share your thoughts and opinions.

 

Today we're talking about:

Think Like a Customer

"We all have an idea of what we think is the best way to present products. Should we talk about the products immediately after meeting the customer, or after we have discovered why the customer needs them? When should we present the menu? Should we conduct a customer interview at the salespoerson's desk or in the F and I office? Should we use an iPad in our presentation or the traditional paper menu? The plain answer is..."   click here to read more





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AUGUST

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